INDIE HACKING · AI ENGINEERING

Building SaaS.On my terms.In the open.

I build and grow software products with AI, as a solo founder. I share what I learn and help others bring their ideas to life.

Products launched
3
Solo founder
1
From idea to product
0 → 1
Guillermo Bascuñana

Building your own software is a way to build your freedom.

I left my job to build my own path. Today I develop, launch, and grow my own software products as a solo founder.

There is more to building a SaaS than writing code. You need to find a real problem, talk to users, ship, and learn to sell. AI and the right tools help, but the decisions are still yours.

This is where I share my projects, my tools, and what I learn along the way. What works, what doesn’t, and what I would do differently.

Real products. Lessons you can put to work.

It starts with building. These are my products and the areas where I can help you turn an idea into something people use.

See all projects

01ConvoHunter

Track and analyze conversations across platforms

  • SaaS
  • Social listening
Explore ConvoHunter

02SiteDots

Visual feedback tool for websites

  • SaaS
  • Feedback
Explore SiteDots

03Failping

Monitor your services and get instant alerts

  • SaaS
  • Monitoring
Explore Failping

04MVP Development

From idea to launch in weeks, not months. Focused on core value and speed to market.

  • MVP
  • Product
Explore consulting

05SaaS Architecture

Scalable and maintainable technical foundations for your software product.

  • SaaS
  • Architecture
Explore consulting

06Growth Strategy

Helping you find product-market fit and scale your user base.

  • Growth
  • Strategy
Explore consulting

What do you want to build?

Start where you are. Explore resources, tools, and practical experience to help you take the next step.

Explore the blog

LET’S BUILD TOGETHER

Your next SaaS starts with a conversation.

From a first MVP to the foundations of a growing product. I help businesses and founders build software with a clear focus on the problem they want to solve.

Consulting

Make room for your next step.

Explore how I work and join the waitlist for new consulting openings. Tell me what you’re building and where you need a hand.

Focus
MVP, architecture, and growth
Approach
Practical product consulting
FROM 0 TO 1

An idea. A first version.
A product of your own.

Explore consulting

EXPERIENCES · SPACE TO FILL

Testimonial to come · 01

A future client’s experience will go here.

Name and project
Testimonial to come · 02

The story of a product and what we built will go here.

Name and project
Testimonial to come · 03

A note from someone in the community will go here.

Name and project
Guillermo Bascuñana, desarrollador e indie hacker

Hi, I’m Guillermo Bascuñana.

I’m a developer and indie hacker. I left my job to build SaaS products on my own, including ConvoHunter, SiteDots, and Failping.

I share what I learn about software, AI, and building a business as a solo founder. This is my space to document the process and meet people who want to build something of their own.